The Conversation with Kyra Klopp
How would your best friends describe you?
I just asked my best friends to describe me and one's response was, "A magical human being who is a perfect balance of sauce, sass, and class." Another one said, "The best babe to laugh, cry, and dance with, and the only person who can be trusted to find the best lighting."
So now I'm crying.
Looking back over your life what's one thing you have learned about yourself?
That I am awful at answering self-reflecting questions. Just kidding!
In the last few years, I've learned that I really enjoy working hard. Someone told me last week that their motto is "Control your growth even when you can't control anything else." and that really resonated with me.
I've found that when I start to feel complacent in my life, I seek out ways to improve myself whether that be learning something new, stepping out of my comfort zone, or just getting my butt to the gym.
What excited you about getting into your career path as a marketing expert?
One of the most challenging aspects of being in the marketing industry is how quickly it changes. But having to keep up with it keeps the industry interesting. I really like that it feels like a constant game.
Do you have any marketing advice for other boss babes out there who are having a hard time trying to figure out what to post or are frustrated with their marketing?
There's a lot of buzz going on around the word "Authenticity" and for good reason.
We're so inundated with heavily curated content, which is great, but I think that consumers are starting to look more for creators that are showing vulnerability, and for brands that are creating content that showcase real people behind the product.
I've found that the most engagement has come from content where I'm being vulnerable with my audience. Aside from that, keeping up with the industry changes – and specifically, any platform specific changes – have been really helpful.
I like to tell my clients to think about what kind of content they like to consume and how they consume it, and then figure out how they can apply those findings to their own marketing strategies.
What is your wildest dream for your life?
My mom always tells me I am terrible at planning for the future, which is pretty true, but I think my wildest career dream is to reach a point in where I'm seen as an expert, where I can mentor other women coming up in the industry, and give back to my community.
From a personal perspective, it'd probably be to have some gorgeous lofty apartment, a fluffy dog, a killer group of friends, and maybe a husband to conquer life with. Oh, and to move back to London.
At the end of the day, what do you want to be known for?
There's this fantastic Ruthie Lindsey quote, “Be someone that other people want to be around and genuinely care about them.” I think that is what I want people to know me as – someone who genuinely cares about them.
So this question is a little out of left field, but since you work at Bumble, what dating advice do you have for others who are trying to navigate the modern dating world?
Oh man. Modern dating is so difficult. I am certainly not an expert.
But I will say that there's a lot of strength that comes with knowing your worth, how you function in a relationship, and what you want out of it. So often I hear people talk about how they're looking for someone to "complete" them.
I believe in already living a full and complete life, and that any relationship I enter into is an added bonus.
What is next for Kyra? Anything exciting planned for the near future?
Ah! Hopefully some more exciting collaborations, and I'm really hoping to step my blogging game up.
I'm starting up at a new advertising agency this month, and I couldn't be more excited to get to work.
How can people get in contact with you?
Slide on into those DM's at @chaosofkyra or shoot me a message here: https://www.kyraklopp.com/contact/