The Conversation with Stacey Lust

Stacey Lust

Why did you want to start your business?

I’ve always enjoyed working with people and love operating equipment. With over a decade of experience in the Human Service field and another five years in the Transportation Industry, I realized that by combining both passions my life would be fuller. My passion for the Wine & Tourism Industries is the driving force that steered me towards the concept of Lust 4 Luxury Tours. After exploring the labour market, I realized that private luxury & small group tours weren’t offered in Kelowna. With over 275 Licensed Wineries throughout the Okanagan Valley, I decided there was an opportunity and room for our private luxury service and in August 2017 Lust 4 Luxury Tours was incorporated.

What is the best thing about your business, what excites you?

I enjoy meeting new people and feel that’s the best part of operating a small business in this industry. My guests are amazing people from all over the world and every day is a good day to explore the Okanagan Valley’s countryside. It’s hard to be upset when the people you surround yourself with are excited to share a day filled with laughs, wine and breathtaking views. Did I mention my office is outdoors?!

What does a wine tour look like with Stacey?

At Lust 4 Luxury Tours, we provide an experience that is second to none. Our guests receive superior customer service and detailed information that helps create the perfect wine tour for each group.

We take the time to learn about the style of wine our guests prefer, organize lunch at one of the winery resturants and carefully craft a custom wine tour itinerary guaranteed to be a one-of-a-kind experience. Simply put, we take care of the details so you can sip back, relax and enjoy the Okanagan lifestyle.

With Lust 4 Luxury every tour is 100% private; we pick our guests up at their desired location and ensure the group’s safe return home at the end of every tour. Experience the beautiful Okanagan Valley the way it was meant to be, with an intimate group of 1-6 guests in comfort and style in our Custom Mercedes Benz GL550 SUV.

stacey lust

How are you growing in new ways? What things are causing you to grow?

Lust 4 Luxury Tours provides me with endless opportunities for expansion. As an owner/operator, I wear many hats and at times the hats can get colourful! I am the marketing team, web developer, bookkeeper, event coordinator, sales executive, communications specialist, and tour operator extraordinaire. Every hat is an opportunity to grow, to push myself, to learn a better way of completing a task, a better way of handling an issue, all while creating a healthy work-life balance. Life’s a dance and I’m embracing every step!

What is something you’re being intentional about in 2019?

I’ve set good intentions for 2019 and have been creative with a 2019 vision board. I like the concept and visual inspiration I get from this creation. I’ve implemented a few minor but impactful changes so far this year.

I’m intentionally aligning my purchasing power and everyday tasks like, eating, cleaning, and living with a natural and holistic approach. I look for ways to improve my personal health and wellness, lower my carbon footprint and positively impact the people that are nearest and dearest to me.

A recent switch I made in the kitchen was from products containing dangerous food additives like those found in sauce and salad dressing and opting for easy-to-make replacements. To reduce the chemical exposure in my household, I replaced our laundry products. Most laundry detergents are packed with petrochemicals and by choosing a non-detergent option like the laundry ball and replacing dryer sheets with natural Wool Balls containing essential oil I’ve successfully lowered our chemical exposure, environmental footprint and waste.

Name something you find empowering or are empowered by?

As I venture into my 30’s, I feel empowered as a young woman when I embrace my individuality and conquer my goals. I feel that empowerment occurs when we are given an opportunity to face a fear or challenge head-on. By doing so, we realize our true potential and at the same time can experience our biggest growth.

What is something you’re passionate about?

I’m passionate about helping other people live their best life. I tend to surround myself with like-minded individuals who are open to personal development, wellness and are interested in making a positive impact. People are my passion and it’s such an honor to be able to incorporate my passion with my career path.

lust luxury

I’m igniting my wildfire by…

I’m igniting the wildfire within by stepping out of my comfort zone and pursuing something that I can get excited about everyday. I could have remained in my comfort zone and stuck with my 9-5 job in an industry that I’m familiar with, or I could choose to persue the unknown and carve a new path that requires calculated risks, ample determination and perseverance. I’m choosing the latter!

Which ice cream flavour describes your personality?

The ice cream that describes my personality best would have to be Butter Pecan Caramel ice cream. Like butter, I add wonderful flavour to any situation and can be pretty smooth at times…pecan because I’m a little nutty, and caramel because everyone likes caramel—well almost everyone.

What 3 words would you use to describe yourself?

The three words that I would use to describe myself would be a fun, outgoing, firecracker.

Tell me about a woman who inspires you?

The woman who inspires me is near and dear to my heart, my Grandma Verna. Verna is and has always been a strong female role model, someone I could look up to and seek guidance from. Something I truly appreciate about her character is that she has remained true to her values and that’s a breath of fresh air in the midst of navigating life in a filtered world. I believe it’s important to live our best lives while remaining true to who we are at the core.

How can people can in touch with you on social media?

We have multiple social media platforms and would love for you to check us out and follow, like, or join Lust 4 Luxury Tours.



Stacey Lust | Lust 4 Luxury Tours